5 Reasons Your Business is NOT Making You the Money You Desire

I’m sitting at Manhattan Beach in LA as I write this post, basking in the sunshine and getting lost in the sound of the ocean waves.  The beach is bustling with activity as they set up for a huge volleyball tournament, and surfers await some good waves.  Even though I live a few blocks from the ocean up the coast, something about a new place, with its new energy and beauty, makes it even more invigorating than normal. :-)

Probably helped by the fact that I just wrapped up a weekend filled with SO many amazing women and SO many extraordinary speakers at the NAOEM (National Association of Entrepreneur Moms) Success Summit.  Talk about invigorating!

One of the speakers that inspired me most was Suzanne Evans, a truly magnificent coach (commonly referred to as the “action expert”) who made her first million dollars in a year working just 25 hours a week while holding down a 60 hour a week J.O.B.!  Wow!  Needless to say, she had my attention!

Suzanne shared her secrets for turning your purpose into profits in this new era of entrepreneurship.  I really loved  what she had to say about money.  “Money is not the most important thing in the world, but it touches everything that is.”

YES!  I know the reason I’m compelled to make millions is not because of the things that money can buy, but the things that money can do!  To make the difference in the world and leave the legacy that I plan to leave, bottom line is it requires a lot of money!  I imagine many of you can relate.

So if we can all agree that making money is essential, then let’s dive in to the reasons that are likely holding you back from making the money that you ultimately desire.

1.) You’re marketing first. Of course marketing is important, but only AFTER you’re crystal clear on your MOVEMENT.  Marketing is about the Strategy that leads to client acquisition, whereas a Movement is about the Impact that leads to lifelong tribe members who will be your greatest supporters!

2.) You’re hiding behind perfectionism. Are you stuck planning and revising and planning and revising (and planning and revising) so that when you launch it’s flawless?  If so, keep in mind that to every 3rd grader a 4th grader is a god!  :-)   You always know more than someone out there, so why not earn as you learn?  Just get out there and go for it!  The fastest way to learn what your market REALLY wants is to interact with them, and that will certainly not happen when you’re keeping your gifts to yourself!

3.) You don’t have a model that can make you $$$. You need to be clear about how your funnel works.  How are you generating traffic, either online or offline?  How well is your opt-in offer attracting subscribers?  How are your conversions?  If you don’t know this….you must figure this out if you want to be massively successful and leave a legacy of lasting change in the world!   Finally, do you have systems in place to generate active, leveraged AND passive income?  If not, again, this is something you need to get sorted out!

4.) You’re waiting to attract clients. OK, this one might be hard for a lot of you to digest.  YES, Attraction Marketing is brilliant, but you have to be proactive to attract people!  You need to not only know who your ideal client is, but you also need to get out there and find them!  When you have cultivated a mindset of belief, focus, strength and persistence you will definitely begin to attract people to you, but no business happens without you putting yourself out there.  The best news is that with the power of social media, you can now sift and sort easier than ever before.  Relationships are everywhere waiting to be cultivated…..the question is, are you waiting for them to find you or are you out there making them happen?

5.) You’re selling before serving or you’re not selling at all. Keep in mind that the end goal is NOT the biggest list to sell to.  Think about it, what would be more valuable, a list of 25,000 people you are not connecting with at all, or a list of 500 people who have experienced your value and are part of your “hive”?  These are the people that will create the buzz about your brand, be a part of whatever you’re up to, and send more business your way!  Remember, leads are great, but CONVERSIONS are necessary!

And if you are not getting out there and asking for the sale from the people in your hive, well, quite simply you are leaving loads of money on the table!  In essence, what you’re actually doing is setting the stage for the next savvy entrepreneur to swoop in and close the deal after you’ve spent so much time priming the prospect!  Yikes!   Not to mention the huge disservice you are doing both your prospect and yourself in the process of holding back.

People are hungry for the knowledge inside of YOU!  Who are you serving by playing small?  If you’re not ASKING, then you’ve got a hobby and not a business!

So which is it for you, a hobby or a business?  Are you content with the status quo or are you looking to lead a movement?   If so, then you must to be willing to expand yourself and your world view WAY beyond where you currently are!

As Suzanne so wisely stated,“to be the change in the world, you have to change YOUR world.”

So are you willing to do what it takes?

If so, I look forward to linking arms with you and creating a ripple effect of transformative change that our world so desperately needs!

And if you’ve enjoyed this post, be sure to Share it, ReTweet it and Bookmark it.  I appreciate you!

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43 Responses to “5 Reasons Your Business is NOT Making You the Money You Desire”

  1. Hi Beth,

    Wow, that is impressive what Suzanne accomplished while working full-time. I am also working full-time, so we know it can definitely be done.

    It is a business for me!! I am willing to do what it takes. Thanks for this post, it was really inspiring!

    Make it a great one,
    Tommy D.
    Tommy DiPietro | MLM Sales´s last blog post ..MLM Sales Strategy of Using Your WordPress Blog To Become An American Idol

    [Reply]

    bethallen Reply:

    Isn’t it? Suzanne pretty much rocks. :) Sounds like you are well on your way too! Glad this post inspired you, Tommy!

    [Reply]

  2. Sound stuff Beth. So many of us(me included) spend far too much time “Getting ready to Get Ready”.. Item #5 is excellent. selling before serving is the biggest problem I see with many On Line “Entrepreneurs”

    [Reply]

    bethallen Reply:

    Hey, I love my organization and planning, but if you don’t put it into action….NOTHING will happen to all those pretty plans! ;) I agree with you Nelson….selling before serving is a huge issue across industries….so glad we have such an amazing community here online!

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  3. Hi Beth,

    I love that quote from Suzanne. It is so true. This is a great post. All the points are important, but getting out of the planning mode and getting into action and helping people.
    Melodie Kantner´s last blog post ..Are You Thinking About Buying Network Marketing Leads

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    bethallen Reply:

    Yes, that is a great quote. So glad you enjoyed the post, Melodie. And thanks for the support on Top 50 MLM blogs….I FINALLY got it up there, and it was great to see you as my first commentor. :) I appreciate it!

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  4. Hi Beth,

    Super insightful post here.

    #4 was a former sticking point for me. Attraction works for those who becomes attractive. Part of this attractiveness is developing a higher profile through your own network marketing efforts. As you note social media makes this job easier.

    Thanks for sharing your knowledge and have a wonderful day.

    Ryan
    Ryan Biddulph´s last blog post ..Do You Suffer from the Debilitating Disease Known as SIS

    [Reply]

    bethallen Reply:

    Thanks Ryan. Glad this post was insightful for you. Hope you have a wonderful day as well ~ and btw, LOVED your SIS post. Great stuff. :)

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  5. Beth,
    “Selling before serving….” Now THAT’S a powerful thought! It’s so important to be a source of helpful information that benefits others first. But, equally important is the point that we then often neglect to “ask for the sale” by offering a paid product related to the information we’ve already provided. Your subscribers have already indicated they want to know more about what you’v share; many of them are willing to pay something for more great information that helps them solve a problem.

    Love the list…great nuggets and great reminders there……

    To your continued success,
    Robin
    Robin van der Merwe´s last blog post ..Six Ways to Get More Blog Comments

    [Reply]

    bethallen Reply:

    Yes, it really is so important to implement serving before selling. It really is all that makes sense, but unfortunately so many seem to be unaware of this! And yes, sales rarely happen magically….sometimes, if you serve well enough! But really, making a sale usually requires asking on some level. :) Thanks for stopping by, glad you got some good stuff from this post, Robin!

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  6. Great post! I love this quote ““Money is not the most important thing in the world, but it touches everything that is.”” I had to write it down. Sounds like a truly fantastic summit – I feel inspired just by reading about some of your experience there :)

    Some people and I were just talking about the big list versus valuable people issue yesterday. Yes – having a lot of people to market too is good – but if they aren’t truly connected with you then it doesn’t really matter. If you have a smaller group of people that take action when you call for it (and you reciprocate of course) than that is infinitely more valuable. Building those relationships may seem more time consuming but since those people actually bring value into your life – and often some friendship too – it makes a lot more sense – than just lists of names that do nothing.

    I look forward to reading more of your posts. Have a great rest of the week – Rob
    Rob Wilson´s last blog post ..Chat Capacity and What Works and Falling Asleep!

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    bethallen Reply:

    It really was a fantastic summit, Rob. I’m glad I can share some of the wisdom I gleaned through this blog. And yes, in my opinion, it’s all about building those quality relationships. Glad you guys came to those same conclusions! :)

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  7. Hi Beth,

    Any advice that I can get from successful marketers is very much appreciated. All five of these tips offer great advice in getting your business on track for success.
    Suzanne Evans sounds like an extraordinary business woman! I’ll have to learn more about her (thanks for the link).

    Wendy
    Wendy Hewlett´s last blog post ..Self-Discovery Through Social Media

    [Reply]

    bethallen Reply:

    I agree, Wendy! Suzanne is extraordinary ~ enjoy diving in to her materials. :)

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  8. Beth,

    That was one of the best posts I have read in a while! Thanks for getting those insights down in writing.

    Everything really comes back to finding your passion, identifying what you can do in conjunction with that to make money, then setting up and testing your plan.

    Many people seem to get sold into opportunities and never reach any kind of success they were sold their dream and then shown a faulty opportunity.

    Thanks again Beth!
    Joe Malinowski´s last blog post ..Business Social Networking and Your Marketing

    [Reply]

    bethallen Reply:

    Thank you for the compliment, Joe! You are most welcome. Yes, there are a lot of bad opportunities out there, but in my personal opinion, there are more people that just never actually work and say that “the industry” doesn’t work. If the dream is solid, the person will find the way! That’s why it is absolutely essential to find your passion and then put it into action, just as you said. Thanks for adding your thoughts!

    [Reply]

  9. Hi Beth,

    You put together a very complete list that encompasses just about everything. One item you should consider and maybe you considered this a given but you must be absolutely passionate about your business.

    Thanks for the share,

    Michael
    Mr. Personal Development Michael Berry´s last blog post ..Personal Development Questions

    [Reply]

    bethallen Reply:

    Well, I didn’t put the list together….Suzanne did! I just shared the good word. :) And yes, I fully agree that the foundation has to be passion ~ that is where it all begins (thus the name of my blog!). Thanks Michael!

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  10. I see so many people fall into the “Internet Marketing trap”. They get so caught up in trying to learn how to market that 3 or 6 months go by before they start making any money! Basic networking WHILE you’re learning how to market can help you earn while you learn. Great post!
    Eddie Espiritu´s last blog post ..Mobile Phone Marketing – The Wave of the Future

    [Reply]

    bethallen Reply:

    Yes Eddie, without getting out there and applying all the knowledge you’re acquiring, you can’t make any money! Glad you liked this post and thanks for stopping by!

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  11. Beth,
    I lived and worked in Manhattan Beach for years, so you’ve made me nostalgic! That being said, I LOVE your article, makes so much sense. I’ve fallen into a number of those traps you describe, the major one being the “build it” and “wait to attract clients”. Doesn’t work that way, you really MUST follow up your efforts with action!
    Thanks for sharing,
    Adam
    Dr. Adam Sheck´s last blog post ..Why We’re Triggered In Relationships The Lizard Brain!

    [Reply]

    bethallen Reply:

    Well I’m glad I could take you on a stroll down memory lane, Adam! And glad you love this article, thanks! The “build it and they will come” philosophy is definitely one of the most common and most devastating. Build it and let the world know! :)

    [Reply]

  12. Wow, thank you for such an inspiring post. It’s good when you can sit back and analyze your WHY, your MOTIVATION, your PASSION and your VALUES and then go out there and TAKE ACTION. Thank you Beth for the reminders.
    Juniper Currie´s last blog post ..WordPress Blog Ping List

    [Reply]

    bethallen Reply:

    Sure thing, Juniper! You said it all. :)

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  13. Beth,
    It sounds like the Success Summit was an awesome experience and you took a ton of value away with you.

    The points you make are very valid. It’s too easy to get caught up in the “getting ready to get ready” phase. Or not prioritizing and doing emails and cleaning your office instead of being out there in the playing field playing the game.

    It’s not about the money…but as Rita Davenport the President of Arbonne often says, “money’s not important…but it’s right up there with oxygen”. Yes, we all need money but if we desire large sums of money we need to know what our plan is for using it.

    As far as a stumbling block a lot of people have about the sales process. They often sit back and wait for the prospect to say OK, I’m ready to buy. So, I’ll share another Rita ism… “Get Your Ask In Gear!”

    Thanks for sharing the highlights from one of the speakers you saw.
    Don Enck´s last blog post ..The Slight Edge and Online Marketing

    [Reply]

    bethallen Reply:

    Yes Don, the summit was awesome and incredibly valuable. You have really added some gems of wisdom by sharing some of Rita’s ism’s! Love them both ~ right on! :) Thanks Don!

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  14. Beth,

    This is a great post. Very inspiring to hear about Suzanne. It can be done. It just takes a goal and action (and the other steps you mention). The beach sounded so nice. I love the beach. We go to Maui EVERY spring, and I’m a different person no doubt.

    Mike
    Mike Pedersen´s last blog post ..Real Estate Professionals Are You Guilty

    [Reply]

    bethallen Reply:

    Thanks Mike. Yes, Suzanne is quite an inspiration! It can indeed be done! And I love Maui as well….I lived there for a while in 2003, and it is just a magical place. I look forward to hearing about your journey this spring! :)

    [Reply]

  15. WOW great post. That really made me think about very important it is to get out there and remember in what you are doing you are helping people and leaving a legacy for others. It truly is beautiful when you know you have touched someones life in what you do. I believe that is the greatest paycheck of them all.
    Julie Elliott´s last blog post ..OUR JOURNEY TO HOMESCHOOLING

    [Reply]

    bethallen Reply:

    Yes, when you are focused on the legacy you are leaving, everything else seems to just fall in place. I agree that making a difference in someone’s life is the greatest paycheck of all! Thanks Julie.

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  16. I am so glad that you have brought into your life the opportunity to be able to write a blog post on the beach. NICE!

    You undoubtedly have earned the right to do that and judging by all the amazing advice that you have shared with me over the past months, I can tell you that there was no way you would not be successful.

    Following you has upped my game in my business as well. I guess that why they say birds of a feather…

    Thanks for all the great info.

    [Reply]

    bethallen Reply:

    It was quite nice, I should do so more often considering I live just a few blocks away from the beach here in Alameda! Jose, I appreciate your very kind words of support, and I’m thrilled to hear that I have played a role in you upping your game! Always a joy to be part of your flock. :)

    [Reply]

  17. Beth,
    You always share such timely tips and pointers about relevant areas concerning online business or life. Your list is giving me something to think about. I can see areas that I can improve on. Thanks for reminding me to evaluate my progress as I go.
    Val ;)
    Val Wilcox´s last blog post ..Staying In Integrity

    [Reply]

    bethallen Reply:

    We all always have areas to improve, and it is when we take the time to consider what those areas are that we reap the rewards of going within. You’re welcome, Val!

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  18. Thanks for sharing some great tips! :)

    It is important to get your name out there and start promoting your business any way productively. Treat it with respect and it will pay back.
    Aidan Gibson´s last blog post ..How To Create A Facebook Page

    [Reply]

    bethallen Reply:

    You’re welcome, Aidan. Yes, getting out there and going for it is really the only option! :)

    [Reply]

  19. Great stuff, Beth! I wish I read this much earlier. But its about time we get it spot on and learn from those lessons and get the right profits for our businesses! Promoting our businesses rightly will build the profits. Enomfon
    Enomfon´s last blog post ..Laugh More! Achieve More!!

    [Reply]

    bethallen Reply:

    I read a lot of posts and think that, Enomfon! But the good news is, it’s never to late to implement new thoughts and skills! Glad you enjoyed it, and thanks for visiting my blog. :)

    [Reply]

  20. This is such an excellent blog post Beth! Thank you so much for sharing! That conference you went to sure sounds exciting!! :)

    I could not agree more about all 5 of your main points! I especially resonated with your third point about the funnel, and how it all REALLY works! I’m working on that myself, testing and determining results, that kind of thing.

    Thank you again for your wisdom and insight!!

    All the best,
    Lorri
    Lorri Ratzlaff´s last blog post ..Simply — DECIDE

    [Reply]

    bethallen Reply:

    Thanks so much, Lorri ~ the conference really was amazing! Yes, #3 is essential. If you don’t know where you’re conversations are happening, you will just waste a whole lot of time! Glad to hear you’re working at it. :) Keep crankin’….

    [Reply]

  21. Hi Beth.
    I always really like your posts, and this time, you didn’t fail me too. Great article. It’s very informative and useful for me to evaluate my own business process. Thanks a lot!
    Andrew Walker´s last blog post ..Prepaid Financial Services Coupon Code

    [Reply]

    bethallen Reply:

    Thanks again, Andrew. As I said in my last comment to you….go take some time out of your busy day for YOU! ;)

    [Reply]

  22. Hi Beth, Its just inspiring to read about people who work hard and achieve ultimate success even if the odds are against them. You can’t help but marvel their desire to achieve something great. Thank you for sharing. And your list of tips too are helpful to say the least.

    [Reply]

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