How Charismatic is Your Brand?

Do you know the #1 reason that will determine if people buy from you?

CONFIDENCE.

If you do not believe in yourself and your value, why should anyone else?!  This is why it’s absolutely imperative to get really good at sharing the “experience of your value and the value of your experience!”

I recently had the pleasure of hearing Ellen Looyen, the Charismatic Communications expert, speak at my eWomen Network chapter.  Always the pioneer, Ellen has been leading the movement of personal branding  since 1988, and has a unique talent for distilling the essence of people, products and services and articulating it in a way that emotionally connects with people.

I have just started diving in to Ellen’s Do-It-Yourself Branding Kit, Branded with Charisma, which “shares her 20+ years of insider branding and marketing secrets and techniques for crafting a unique and charismatic brand….to help passionate people do what they love, while attracting the attention, opportunity and success they desire.”

Ellen walks you step-by-step through Building, Being, Promoting and Expanding your brand so that you can consciously project the best of who you are to improve your personal impact on the world.

This is a really amazing process to go through, because effective Personal Branding requires deep introspection and self-awareness.  It is the way you authentically feel about yourself that has you broadcast a certain level of confidence and worth, which in turn determines the way you energetically impact others and your ability to attract the people and opportunities you desire.

The unfortunate truth is, most people seriously underestimate their own value!  They can’t communicate their uniqueness in a compelling and succinct way, and not only do they feel uncomfortable talking about it, but others feel uncomfortable receiving it!  Ellen shared a story with us that epitomizes this concept of owning our worth:

A woman was seated next to Picasso at a restaurant and wanted him to just “scribble” something for her on a napkin…So she boldly approached his table, with her napkin in hand and said,

“If you would be kind enough to just scribble something on my napkin, I will gladly pay you whatever you think it is worth.”

Picasso did just that; and when he handed her back the napkin, he said, “that will be thirty thousand dollars.” She gasped and exclaimed, “but that only took you 3 seconds!”

To which Picasso replied, “no my dear, that took me thirty years!”

Now that’s confidence! 🙂

OK, so you might be thinking, I’m confident and I know I’m valuable, but how do I get my message heard by the masses?!  This is where Ellen infuses Charisma with Personal Branding.  She talks about charisma as the “secret sauce” for sales success.  You can have all the talent and experience in the world, but without strategically positioning yourself to stand out from the pack, you can only take it so far.

For maximum visibility, you must project a more charismatic presence!

So what is Charisma?

Webster defines it like this…

“Charismatic” people throughout history have had the unique ability to capture the imagination of others and inspire them to be supportive and devoted to a cause.”

It’s an intangible energy that has the unique ability to persuade and influence people even when they barely know you.   This is why it’s absolutely critical to cultivate charisma and craft your charismatic brand!

According to Ellen, “a charismatic brand energetically communicates uniqueness and value on all levels (emotionally, rationally, visually)…..instantly building trust, confidence and emotional connection.”

And we all know that people buy from people they know, like and trust!

If you are worrying that you just don’t have charisma in your blood, stop this thinking right now!  While some are definitely born with MORE charisma, it IS something that you can develop.  It’s about working on what’s inside, because that is ALWAYS what is projected on the outside!  This is why I always say it has to start with your passion ….. because you are radiantly attractive when you are living your passion!

A great place to start cultivating more charisma in your life is with Ellen’s 10 Tips for Becoming More Charismatic:

  • Smile a big, warm smile (early & often)
  • Develop a sense of humor
  • Notice the color of someone’s eyes and remember names & details
  • Exude positive energy, confidence and empathy
  • Give sincere compliments
  • Enhance your awareness of your impact on others
  • Become someone others feel comfortable and open around
  • Make the best of what you’ve got and improve upon it
  • Respond more to energy and emotions than to words
  • Maintain an authentic interest in life and people

So are you capturing the immediate attention of your audience with your brand?  What is the brand experience you are promising?  Do you know?  If so, fantastic!  If not, the great news is there are amazing resources, like Ellen’s DIY Branding Kit, to assist you in uncovering your uniqueness and building a charismatic brand.

Doing so will help you put into action a bigger vision of yourself for a much more satisfying, joyful and prosperous life!   And who doesn’t want that? 🙂

As always, if you’ve benefitted from this information on crafting a charismatic brand, use the ReTweet button or Facebook Share to pass it along to your friends and followers.

And be sure to visit Ellen’s website to learn about her work and to read some really great articles and resources.  If you’re interested in the DIY Branding Kit, shoot me a message on facebook and I can get you a 50% discount!

With Charisma,

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31 Responses to “How Charismatic is Your Brand?”

  1. Hi Beth,

    great story about Picasso’s confidence.

    I love your tips on how to become more charismatic.
    When you say ‘exude confidence’ is that including faking it when we don’t feel it.

    I like the idea of creating more situations in which I feel confident, regardless of how ‘small’ and build on those.

    To Your Success
    Yorinda
    Yorinda´s last blog post ..Kiyosaki’s Free Powerpack on Rich Dad

    [Reply]

    bethallen Reply:

    Hi Yorinda ~ No, I don’t mean faking it. While there is something to the idea of “fake it til you make it”, to me that applies more to being than doing. It’s about your inner belief that you are already there…and THAT gives you confidence! But you have to be authentic, first and foremost, or people will see right through you. So it’s an inside job. It’s doing the work so that you KNOW beyond a shadow of a doubt that you are valuable! Because you are! 🙂

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  2. Beth,
    It seems like you’ve been soaking up some great information lately. Again your passing on some very helpful tips we can all use.

    I enjoyed Ellen’s list of 10 For Becoming More Charismatic. It’s a handy reminder of just where we are at. It’s something that you can work on piece by piece and integrate it into your daily life.

    I’m looking forward to the changes that will be the result of your inner work.
    Don Enck´s last blog post ..We Are Family…

    [Reply]

    bethallen Reply:

    Yes, I have been a little sponge lately. Might have to go into a cave for a bit myself! 😉 Yes, piece by piece, step by step, that’s the key. I think so many people think change needs to happen in quantum shifts, and while those are great, those are few and far between. Change is a process that requires consistent attention. Thanks Don!

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  3. Beth,
    Great post. I’ve heard the Picasso story. There’s a similar one about the diamond cutter who makes his strike quickly, though it takes decades of experience to know WHERE to strike.

    I believe that charisma and confidence are critical to helping people as well as to being able to successfully market to people. That’s half the equation, the other half is TALENT and the ability to provide service. Confidence without talent is just arrogance.

    That’s why the majority of couples I counsel usually find me after they’ve had an unsuccessful experience with one or two (or more) other psychotherapists.

    Thanks so much,
    Adam
    Dr. Adam Sheck´s last blog post ..Passion Tip- All Day Foreplay

    [Reply]

    bethallen Reply:

    Hi Adam, you are absolutely right, confidence without talent is arrogance and very off-putting. I personally think that is a small percentage of people though, and I just move on from them. I think there is a much bigger issue with people who DO have talent, but don’t believe in themselves. Their confidence is so low that it’s not really off-putting, it’s just heart-breaking and frustrating! We have to do the inner work, because that’s what shows up on the outside whether we like it or not! I’m sure you are an extraordinary therapist, and am grateful for people like you (and I’m sure you’re clients who’ve been through several before finding you are too!) 😉

    [Reply]

  4. I’ve heard that story about Picasso as well. Thanks for reminding me about it. After about 10 years in business and person-to-person sales, I find it easier to just have customers who understand your value. I have had customers that pay what I ask with no problems because they understand all the skill that goes into what I do. Then there are the others who have no idea and keep trying to undercut my prices and bargain, bargain, bargain, and trust me there is nothing wrong with my charisma, just them. These customers, I say to, “find someone else to take for a fool”. But let me say that charisma, really is important to getting customers in sales, and it does and can improve your sales by 80%. I can attest to this after 10 years in sales and marketing.
    Emily´s last blog post ..Made a Mistake – Suburban WAHM’s Bitchy Monday

    [Reply]

    bethallen Reply:

    Yes, it is always great when you’ve established yourself and have recurring customers and clients who know your value and will always come to you, as well as refer people to you! So glad you know your worth and don’t settle. Thanks for visiting, Emily!

    [Reply]

  5. Beth,
    Great topic! Confidence and charisma go hand in hand. Doesn’t mean to be out there in front, just to be sure of who you are. When around people, I find that focusing on a person as they talk is key to showing them how important they are to you. I like your tip about noticing their features as a way to remember them.

    Lots of good tips here!
    Val 🙂
    Val Wilcox´s last blog post ..Staying In Integrity

    [Reply]

    bethallen Reply:

    Absolutely, Val! Glad you found the tips valuable. 🙂

    [Reply]

  6. Beth, Confidence before charisma I say. And your blog helps build confidence so people can take the next step. Andy you even provide the next step. Great post.
    Gary Young China Sourcing´s last blog post ..Links for 2010-10-06 delicious

    [Reply]

    bethallen Reply:

    Yes, confidence has to be before charisma…..because as I said that’s the #1 reason people buy from you! They really go hand in hand. And thank you for the kind words about my blog Gary. I hope so! 🙂

    [Reply]

  7. Hey Beth,

    Great message here. Building confidence within ourselves is so needed for all that we do in life. I have been blessed with the opportunity to understand and realize this value and need for it in all that I do. This looks like a great course and program for people who need that next step in their journey. I look forward to seeing how you grow through it.

    Make it a great day!
    God Bless,
    -ed
    Edward´s last blog post ..Share Your DREAM Friday – With Special Guest Dreamer Wendy Hewlett

    [Reply]

    bethallen Reply:

    Thanks Edward. Yes, you have been blessed if you’ve understood the essentials of confidence in all that you do. So many people struggle here, and unnecessarily! There’s a saying that “to every 3rd grader, a 4th grader is a god!” ~ and that is so true. We always know more than someone else, so if we teach it as we go, we not only gain in confidence but we naturally show up as a leader. There is always a next step in the journey, but taking it is not what will make us confident. That’s an inside job! 🙂

    [Reply]

  8. Funny thing about charisma. Those who have it don’t know it. And when they discover that they have charisma they usually cross over to charisma’s cousin Charlatan who know they have charisma and use it to exploit others. I’m not sure charisma is for everybody, but I do know everybody needs to be comfortable with who they are. Ah, maybe I’m to old for this stuff and should just concentrate on giving out that which GOD has supplied me. But Beth you got me thinking and that’s a good thing.

    [Reply]

    bethallen Reply:

    That is often true, you are right, Nelson. Thankfully not always! Those that exploit it don’t really get it, in my opinion. Charisma is about inspiring others because they are attracted to what you are doing. I’m not particularly attracted to charlatan-esque behavior! But I get what you’re saying. I personally think charisma IS for everyone….just at different levels. It’s about being confident in what you have to offer and connecting with the right people so you can make a difference in their life. I think we’re all here to make a difference in one way or another. I would venture to say God has dished out a good dose of charisma to you, my friend. You definitely exude confidence, capture the imagination of others and inspire. 🙂

    [Reply]

  9. Hey Beth

    Loving the top 10 for being more charismatic. I love all things about personal branding, I find it so interesting and so important in todays online business.

    I’m currently putting together some things for myself at the moment which has me questioning my own value and self worth. Can be confronting and uncomfortable to say the least. I’m feeling better for it though 🙂
    great post with fabulous and very relevant information
    cheers
    Nat
    Nat´s last blog post ..Why Don’t I Use WWSGD Plugin Anymore This Is Why…

    [Reply]

    bethallen Reply:

    Thanks Nat, glad you enjoyed the top 10 list. Questioning your value and worth? I hope that means questioning a previous limiting belief and realizing that you ROCK! (because you do!) 🙂

    [Reply]

  10. Hi Beth,

    Well I’d never heard the Picasso story, and what a beauty it is. I love stories… to me that’s the part that jumps out of your post… the part I could connect with best, and that I’ll remember for a long time!

    You’re so right that so many people underestimate their value. This has been a big one for me. I think it’s all about accepting that even though there are lots of people doing what I do, no-one does it quite like me. And there’s room for all of us.

    When I’m feeling confident, I see how charismatic I can be. It’s reflected by the people around me, and the new people I meet.

    Ellen’s top 10 tips are fantastic!

    Thank you so much for sharing this inspiring stuff!
    Tricia.
    Tricia Karp´s last blog post ..Speaking- The Rules of Engagement

    [Reply]

    bethallen Reply:

    Yes, the Picasso story is a beauty, isn’t it? Stories are powerful….that’s why it’s commonly said that “facts tell, stories sell!” It definitely takes work to come to that place of full appreciation for our value, but it is worthy process (that begins with each new day!). It is so important to remember that we each bring our unique greatness, and that the world would be dreadful if it were any other way! 😉

    [Reply]

  11. Hey Beth another great post. I don’t know how I missed this before. Yes being charismatic is an important ingredient to anyone branding themselves of value. I’m going to come back to this post and take you up on the discount for Ellen’s information. Little pushed now heading off to our conference in Whistler, BC early next month.
    Michael
    Mr. Personal Development Michael Berry´s last blog post ..The Pull of Your North Star

    [Reply]

    bethallen Reply:

    Hey Michael ~ Yes, please do. You will be glad you did….Ellen’s book has me crafting some really powerful stuff for the launch of my holistic health coaching practice! I’m blown away but the exercises and ideas she sparks! I hope you enjoy Whistler ~ so beautiful! Glad you enjoyed this post.

    [Reply]

  12. Hi Beth,

    This article is excellent! We love charismatic people!

    We love the 10 tips for becoming more charismatic, too. We are just launching our Tango With Tim & Sole brand so we are very interested in building a charismatic and confident brand.

    We’ll definitely keep this article in mind. Thanks for sharing!
    Tim & Sole´s last blog post ..To Blog …Or Not To Blog- That Is The Question!

    [Reply]

    bethallen Reply:

    Thanks Tim & Sole! Yes, charisma is definitely a compelling trait! 🙂 I’m glad you enjoyed the tips, and that it can benefit you in building out your brand. I like what I’ve seen so far, and look forward to witnessing it as it continues to unfold. Thanks for visiting!

    [Reply]

  13. Having charisma can really help you to value yourself. If you do not think you are good enough then the world will just think the same. Being charismatic gives us a new drive in life and we are able to achieve most of our goals.

    [Reply]

  14. Charisma gives an enormous power. It is the single most ability that holds in itself an immense potential of change, progress, and growth. It is the start point that attracts other desired traits in the world like money, position, status etc. The world revolves around nothing but power and the same power have the ability to make the person charismatic. It is reverse relationship where one factor breeds other.

    [Reply]

  15. Charisma gives an enormous power. It is the single most ability that holds in itself an immense potential of change, progress, and growth.
    Lhaizza´s last blog post ..Getting Your First Home With Bad Credit

    [Reply]

    bethallen Reply:

    It’s certainly a significant factor, but if I had to pick one thing that I thought held the most potential for change, progress and growth, it would be Belief. Thanks for contributing your thoughts too…it’s great to hear what other people think/ feel too! 🙂

    [Reply]

  16. Great message here. Building confidence within ourselves is so needed for all that we do in life. I have been blessed with the opportunity to understand and realize this value and need for it in all that I do. This looks like a great course and program for people who need that next step in their journey.Thanks for sharing.

    [Reply]

    bethallen Reply:

    You’re welcome ~ and so glad you’ve got a good head on your shoulders! 🙂 Thanks for visiting.

    [Reply]

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