How Charismatic is Your Brand?
If you do not believe in yourself and your value, why should anyone else?! This is why it’s absolutely imperative to get really good at sharing the “experience of your value and the value of your experience!”
I recently had the pleasure of hearing Ellen Looyen, the Charismatic Communications expert, speak at my eWomen Network chapter. Always the pioneer, Ellen has been leading the movement of personal branding since 1988, and has a unique talent for distilling the essence of people, products and services and articulating it in a way that emotionally connects with people.
I have just started diving in to Ellen’s Do-It-Yourself Branding Kit, Branded with Charisma, which “shares her 20+ years of insider branding and marketing secrets and techniques for crafting a unique and charismatic brand….to help passionate people do what they love, while attracting the attention, opportunity and success they desire.”
Ellen walks you step-by-step through Building, Being, Promoting and Expanding your brand so that you can consciously project the best of who you are to improve your personal impact on the world.
This is a really amazing process to go through, because effective Personal Branding requires deep introspection and self-awareness. It is the way you authentically feel about yourself that has you broadcast a certain level of confidence and worth, which in turn determines the way you energetically impact others and your ability to attract the people and opportunities you desire.
The unfortunate truth is, most people seriously underestimate their own value! They can’t communicate their uniqueness in a compelling and succinct way, and not only do they feel uncomfortable talking about it, but others feel uncomfortable receiving it! Ellen shared a story with us that epitomizes this concept of owning our worth:
A woman was seated next to Picasso at a restaurant and wanted him to just “scribble” something for her on a napkin…So she boldly approached his table, with her napkin in hand and said,
“If you would be kind enough to just scribble something on my napkin, I will gladly pay you whatever you think it is worth.”
Picasso did just that; and when he handed her back the napkin, he said, “that will be thirty thousand dollars.” She gasped and exclaimed, “but that only took you 3 seconds!”
To which Picasso replied, “no my dear, that took me thirty years!”
Now that’s confidence! 🙂
OK, so you might be thinking, I’m confident and I know I’m valuable, but how do I get my message heard by the masses?! This is where Ellen infuses Charisma with Personal Branding. She talks about charisma as the “secret sauce” for sales success. You can have all the talent and experience in the world, but without strategically positioning yourself to stand out from the pack, you can only take it so far.
For maximum visibility, you must project a more charismatic presence!
So what is Charisma?
Webster defines it like this…
“Charismatic” people throughout history have had the unique ability to capture the imagination of others and inspire them to be supportive and devoted to a cause.”
It’s an intangible energy that has the unique ability to persuade and influence people even when they barely know you. This is why it’s absolutely critical to cultivate charisma and craft your charismatic brand!
According to Ellen, “a charismatic brand energetically communicates uniqueness and value on all levels (emotionally, rationally, visually)…..instantly building trust, confidence and emotional connection.”
And we all know that people buy from people they know, like and trust!
If you are worrying that you just don’t have charisma in your blood, stop this thinking right now! While some are definitely born with MORE charisma, it IS something that you can develop. It’s about working on what’s inside, because that is ALWAYS what is projected on the outside! This is why I always say it has to start with your passion ….. because you are radiantly attractive when you are living your passion!
A great place to start cultivating more charisma in your life is with Ellen’s 10 Tips for Becoming More Charismatic:
- Smile a big, warm smile (early & often)
- Develop a sense of humor
- Notice the color of someone’s eyes and remember names & details
- Exude positive energy, confidence and empathy
- Give sincere compliments
- Enhance your awareness of your impact on others
- Become someone others feel comfortable and open around
- Make the best of what you’ve got and improve upon it
- Respond more to energy and emotions than to words
- Maintain an authentic interest in life and people
So are you capturing the immediate attention of your audience with your brand? What is the brand experience you are promising? Do you know? If so, fantastic! If not, the great news is there are amazing resources, like Ellen’s DIY Branding Kit, to assist you in uncovering your uniqueness and building a charismatic brand.
Doing so will help you put into action a bigger vision of yourself for a much more satisfying, joyful and prosperous life! And who doesn’t want that? 🙂
As always, if you’ve benefitted from this information on crafting a charismatic brand, use the ReTweet button or Facebook Share to pass it along to your friends and followers.
And be sure to visit Ellen’s website to learn about her work and to read some really great articles and resources. If you’re interested in the DIY Branding Kit, shoot me a message on facebook and I can get you a 50% discount!