Tag Archives: mastery

Day 22 ~ A Critical Distinction for Marketers – Features vs. Benefits

One of the biggest mistakes I see rookie marketers make, both online and offline, is focusing on the features of their business, product or service, rather than the benefits. This is an essential ingredient in the sales process, and if you want more YESES in your business, then this is a critically important message for [...]

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Day 11 ~ Be World Class – Master the Fundamentals

To be world-class in everything you do, it’s absolutely essential to master the fundamentals. If you want to be healthy, fit and trim, you must first master the fundamentals of nutrition and exercise basics. If you want to be the best parent you can be, you must first master the fundamentals of modeling, caring, selflessness [...]

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