The 5 P’s of Powerful Marketing

Is your marketing message capturing the attention of your target market?  Are you giving enough information to make the decision making process easy?  Are you speaking to your prospects in a way that is compelling, believable and irresistible?

The truth is, whether you think of yourself as a marketer or not, the time you spend (or don’t spend!) planning your marketing strategy will either make or break you.  It is all too common for an inferior product to beat out its superior competitor simply because of the marketing strategy.  Essentially, marketing is a process of communicating, with passion, the value of your service to an interested and willing consumer.  Basically serving those you’re meant to serve!  So to make sure you are not falling short on getting your message in front of the interested and willing, I’m going to share with you the 5 P’s to effective and powerful marketing:

1. Positioning ~ Positioning is about knowing what you’re marketing and to whom.  The first thing you want to consider is what type of person’s lives you want to make a difference in.  Getting clear on your niche is a critical step, because the more closely you can define your target market, the more easily you will be able to find and attract the right clients or customers.

What is your Unique Selling Proposition (USP), or the core marketing message that sets you apart from the rest?

2. Packaging ~ Packaging is putting your positioning into words, and generating interest in what you have to offer.  Consider what problems your target market has, and how those problems make them feel.  You want to think about people’s motivation, and the deep emotions that will fuel them to action.  Why would they want to come to you?  What would they get from working with you?  Basically, people are looking for a return on their investment, or results.  The way you craft your website, blog, brochures and reports must portray a consistent and crystal clear message about why you are of value and worthy of people’s business!

      And do not forget that your very best marketing strategy is YOU!  You are a walking billboard, so the way you “package yourself” and show up in the world must match your message.  Ultimately someone chooses to work with you not because you have a fancy brochure, but because they like and trust you, and they want something that they see you have and can make available to them.   That being said, brochures, blogs and websites are often what opens the door, so I am not implying that you should cut corners here!  Remember, consistency throughout your message is key!

      3. Promotion ~ Promotion is all about being visible, getting your message out there, and creating familiarity and trust.  Going to networking events, blogging, creating a valuable opt-in offer and autoresponder series, hosting webinars and engaging in the wonderful world of social media are all ways to build relationships and allow people get familiar with you and your value.

      What can you do right now to be more visible?  This will likely entail you stepping out of your comfort zone, but then again, has staying comfortable been serving your marketing efforts? Of course not, so find a mentor, let your creative juices flow and just go for it!   Remember, the world begins at the edge of your comfort zone! 🙂

      4. Persuasion ~ Persuasion is about turning prospects into clients and customers. How are you different than your competitors?  Your “elevator pitch”, or what you say to succinctly communicate your message, must present your solution as a simple cure for all the pain and suffering your market is feeling as a result of their problem.  So many marketers make the mistake of talking features instead of benefits!  Always keep in mind that your prospective clients do not tune in to station WYD “What You do”, they spend all day, every day tuned in to WIIFM “What’s In It For Me”!  It is so important to understand that features tell and benefits sell!

        Persuasion requires active listening and genuine interest, so that you can turn around and close the deal with clear & effective communication about your clients needs and how you can meet those needs. Be sure to give away some of your best tips and strategies to give them a taste of what they’ll get working with you versus someone else.  And adding an unexpected bonus right before the sale is a very effective persuasion tactic that will greatly enhance your closing ratio!

        5. Performance ~ Your goal in marketing is to create raving fans.  You want people experiencing the amazing results of working with you so they are out there talking to others about you and your work simply because they are so excited about reaching their goals and milestones.  It is critical that you keep your promises, hold to your commitments, stay in touch, be consistent, and truly be a provider of value.  Always under-promise and over-deliver and you will find people continually coming back for more!

          The most important piece of the marketing puzzle, which permeates all of these steps, is being yourself.  Get out there and meet people, be authentic, connect, smile, share your passion and walk your talk.  The right people will be energetically attracted right to you.  And then of course, follow-up, follow-up, follow-up!

          Last but not least, be sure to revisit your marketing strategy quarterly to make sure you are on track and effectively reaching your target market.  If you have found this helpful, please ReTweet and Share on Facebook with your friends and followers.  I’d love you to leave a comment below sharing your favorite or most effective marketing strategy!

          To Your Massive Marketing Success,

          Related Posts with Thumbnails
          Twitter Digg Delicious Stumbleupon Technorati Facebook

          46 Responses to “The 5 P’s of Powerful Marketing”

          1. No matter how many times I read something like this it’s directness still brings home the reminders needed for all of us to continue on a path that creates the 5 P’s no matter what we are sharing. Thank you Beth…

            Oh, and I was pleasantly surprised to see the group I was in this week for TSA! 🙂

            Abundant Blessings,
            Kellie
            .-= Kellie Frazier´s last blog ..Knowing Where You Are Headed is Vision – Pillar Four =-.

            [Reply]

            bethallen Reply:

            Yes Kellie, good reminders are always needed. You are most welcome!

            [Reply]

          2. Hi Beth,

            Thank you for the great post on the 5 Ps. I agree with Kellie in that it is always a good thing to get back to basics and focus! Thanks so much. ~ Linnea

            [Reply]

            bethallen Reply:

            You’re welcome, Linnea. Yes, fundamentals are always the best place to focus (and unfortunately often the last place people look!).

            [Reply]

          3. I like this post. I particularly like the part about positioning. I just recently ran upon a video that stressed the importance of defining your target niche. Sometimes we are barking up the wrong tree. That actually sounds like a good analogy for a post just on that very subject. Thanks for the value you add to our TSA group, Beth.

            [Reply]

            bethallen Reply:

            So glad you enjoyed it, Nicole. I look forward to reading your inspired blog post! 🙂

            [Reply]

          4. Beth, I personally cannot here this enough. I fail on a few of the 5 P’s. But with your timely post I’ll all of my P’s in a row. Thanks for being a true TSA star and “Top Cat”

            [Reply]

            bethallen Reply:

            Glad to know I’m helping you get all your P’s in a row, Nelson. 😉

            [Reply]

          5. Beth,
            Great post about the 5 P’s. I really enjoy your style of writing. You bring up challenges and give wonderful, easy ways to alleviate them. I appreciate you.

            I especially like the WIIFM. Very, very true!
            Val 😉

            [Reply]

            bethallen Reply:

            Thanks for those kinds words of support, Val. I appreciate you very much as well! 🙂

            [Reply]

          6. Beth,

            I would add a D to the 5 Ps. Distribution. Without distribution channels you have no where to go.

            I am Gary Young and am new on TSA and exploring the list. Look forward to reading more soon.

            [Reply]

            bethallen Reply:

            Thanks Gary. Yes, I would say that distribution happens in both the Promotion and Performance stages ~ and you are right, without getting the message out, you won’t get very far! Welcome to TSA, I look forward to connecting with you!

            [Reply]

          7. Beth,
            Loved this post…. It should be included in every entrepreneur’s new training manual!

            Best,
            Robin
            .-= Robin van der Merwe´s last blog ..We need your help…today! =-.

            [Reply]

            bethallen Reply:

            Thanks Robin, I really appreciate that!

            [Reply]

          8. Hi Beth,

            I can never be reminded too often of the importance of every one of these P’s. I recently heard from a very reliable source that the 30 second elevator speech is dead, because now we only have 7 seconds or 140 characters because of social media. What do you think about that?
            .-= Debbie Stevens´s last blog ..Action- Fun and Adventure =-.

            [Reply]

            bethallen Reply:

            Hmm, that’s interested to consider. I would say that is probably pretty accurate online, but not in face to face networking. 30 sec. goes by pretty fast when you’re speaking! Thanks for visiting, Debbie!

            [Reply]

          9. Beth
            Be yourself… the last of the 5-P’s is so important. connecting and talking with people is what it’s all about!

            Warm Regards
            Debby

            [Reply]

            bethallen Reply:

            Yes, being authentically you is definitely the most important part of sending out a message that is heard. Thanks for stopping by, Debby!

            [Reply]

          10. Hi Beth,

            Really excellent blog post. I agree with Debby Beachy that the last of the 5-Ps is very powerful. All are great tips, though! Well done.
            .-= Deb Augur´s last blog ..The 7 Link Challenge =-.

            [Reply]

            bethallen Reply:

            Thanks so much, Deb!

            [Reply]

          11. Hi Beth,
            Marketing has always been an interesting topic. It seems that so many people have a different spin on things. However, if you really look under the surface the message is essentially the same. Put the 5-P’s together and you get a solid campaign. I like your point though that often goes unnoticed and that’s review it in 90 days. Sometimes the wheel is broken and needs to be fixed or tweaked a little to get it better.

            Thanks for the reminder.
            .-= Don Enck´s last blog ..Are You Participating in an Online Tribal Community =-.

            [Reply]

            bethallen Reply:

            Thanks Don. And yes, I think 90 day reviews are one of the things that has kept me on task and producing results in my life. So important.

            [Reply]

          12. Hi Beth,

            Fabulous tips for marketing and very nicely put together. I’ll put this post into my archive to share with people who need help in this department!

            I love your writing style, very easy to read and a friendly tone all throughout!

            A pleasure to connect with you.

            Kind regards,

            Emma 🙂

            [Reply]

            bethallen Reply:

            Thank you, Emma, I really appreciate that! A pleasure to connect with you as well…. 🙂

            [Reply]

          13. Amazing post, really there is nothing else that needs to be said.

            I am always invited and attending “sales” seminars and different types of conferences where the underlying strategy is in my opinion manipulation.

            You describe a pull market perfectly. It is sooo much easier to attract quality people rather than chase them to coarse them into doing something.

            Thanks for sharing you wisdom and insights. Have a great day!

            Joe
            .-= Joe Malinowski´s last blog ..The Jonny Carson Method =-.

            [Reply]

            bethallen Reply:

            Thanks Joe. I know exactly what you mean ~ at conferences there is a huge difference among those who push and those who pull. We as humans love to buy, but not when it’s being shoved down our throat. It has to be OUR desire, our want, our need. I appreciate you stopping by!

            [Reply]

          14. Really wonderful post Beth! I think you summed up the keys points of an effective marketing strategy very nicely.

            I like the point about describing features over benefits because I feel this is something people often miss, yet its so very true.

            Great stuff 🙂
            Angel
            .-= Angel Taylor´s last blog ..Perpetual Traffic Is But A Comment Away =-.

            [Reply]

            bethallen Reply:

            Thanks Angel. I agree that the distinction between features and benefits is crucial, which is why I wrote an entire blog post about it. If you’re so inclined, you can click on the part in green and it will take you right to that post. Glad you enjoyed it!

            [Reply]

          15. Hello Beth,

            Thanks for the great post. Some great info that many people need to read…

            Loved the part about just being yourself and let it show as you spread your thoughts and wisdom to who ever might want or need it at that moment in time…

            Keep up the great work and keep sharing your wisdom to the world.

            I’ll be back!

            Wishing you all my best 🙂
            .-= Larry Bilich´s last blog ..Article Marketing Tips-Does It Really Work =-.

            [Reply]

            bethallen Reply:

            Yes, many people have great products or services but miss the mark on marketing! 😉 Thanks for stopping by, so glad you enjoyed it!

            [Reply]

          16. Loved your article Beth. One of the really important part was when you stated “The most important piece of the marketing puzzle, which permeates all of these steps, is being yourself.”

            Thanks,

            Michael

            [Reply]

            bethallen Reply:

            Thanks Micheal. Yep, that’s the most important piece for sure! 🙂

            [Reply]

          17. Hi Beth,

            These are excellent tips. You can really find value in all of them.

            I like how you said you need to be yourself and that is true. I don’t like a phony person and can smell them a mile away.

            Thanks for the value,
            Tommy D.
            .-= Tommy DiPietro | MLM Prospecting Hero´s last blog ..The Decision is Yours – Team Edward or Jacob and To Earn As You Learn =-.

            [Reply]

            bethallen Reply:

            So glad you enjoyed the tips here, Tommy. Yes, phony people definitely stink! 😉 Thanks for stopping by!

            [Reply]

          18. Hey Beth Ann,

            My true passion is marketing so this post caught my attention 🙂

            You have put together a well thought out piece of information here, that anyone wanting to improve their business could benefit from. Blogs are awesome when they provide information people can take and use, and your blog is just that. Well done!

            Regards,
            Mike
            .-= Mike Pedersen´s last blog ..Showing Appreciation…You Don’t Have The Time =-.

            [Reply]

            bethallen Reply:

            So glad you enjoyed it Mike. I really appreciate the great feedback and support of what I’m doing here on my blog. Thanks!

            [Reply]

          19. I am going to die. You will not believe this but I just friended someone on Facebook name Beth Ann and had that on my brain. I am so sorry for the mix up. I hate it when names are pronounced or spelled wrong, and in this case…just wrong. Please accept my sincere apologies. It will never happen again, I promise 🙂

            Mike
            .-= Mike Pedersen´s last blog ..Showing Appreciation…You Don’t Have The Time =-.

            [Reply]

            bethallen Reply:

            Well, I hardly think you’re going to die. 😉 No worries, Mike! The funny thing, my middle name actually IS Anne (with an ‘e’), so I was sitting here wondering how you knew that! lol

            [Reply]

          20. How funny! Your middle name being Anne! Glad you’re not mad 😉 Don’t be shy to stop by my blog and participate 🙂
            .-= Mike Pedersen´s last blog ..Showing Appreciation…You Don’t Have The Time =-.

            [Reply]

            bethallen Reply:

            Done, and will be back for sure. Great stuff, Mike. Look forward to chatting next week. 🙂

            [Reply]

          21. As an online marketer I’d like to add another ‘P’ – for Perseverance! It seems like you have to try something many many times before you find the right mix and it finally clicks.

            [Reply]

          22. Persuasion might be the trickiest part of them all, it being verbal or a written content. Results may be very different from everyone, so we should pay more attention to details on this one and do more research to get people interested in buying.

            [Reply]

            bethallen Reply:

            I actually feel that the Persuasion part is the easiest (but most often messed up!). Perhaps when you are just starting out you have to speak to what you perceive will be the benefits of your product/ service, but once you have a client base, simply get some testimonials as to the benefits they received, and voila! There is your benefit-driven marketing message! 🙂

            [Reply]

          23. Hi Beth,

            Great post! I really liked the part about focusing on benefits over features. While it’s usually necessary to mention features, people always want to know ‘whats in it for them’ so speaking to how a product or service can benefit a person has a much higher success rate.

            Thanks again for the great read.

            -Matt

            [Reply]

            bethallen Reply:

            Thanks Matt. Yes, features are important ~ but definitely secondary to the benefits for the person. That’s what has them even care about the features! Glad you enjoyed it, and thanks for stopping by.

            [Reply]

          24. Hi Beth,
            It is interesting to know about 5 ps of powerful marketing.Out of 5ps the promotioning is most important because if you could not do it rightly then you cant be successful business person at all.Thanks for this post.
            Pete Goumas´s last blog post ..Penguin Coupon & Review

            [Reply]

          Leave a Reply

          CommentLuv badge

          css.phpDisclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”