Time Saving Tips to Streamline Your Social Media Strategy
Despite our best intentions, it’s easy to “put off” filing papers, keeping good expense records, tackling the kids playroom or organizing the spice rack…..after all, there are so many things that are higher priority, and those menial tasks can be done when you have some “spare time”, right?
But suddenly, tax time arrives and you find yourself drowning in receipts as you scramble to get your files in order. You end up wasting your valuable time as you spend hours on end trying to fill in all the gaps. Whatever happened to that spare time?! Oh right, a good friend called and needed an ear….the kid got sick…..the weather was just too beautiful….you know the story.
The really ironic thing is that people say they don’t have the time to stay organized, when the truth of the matter is that organization is one of the best time savers that exists!
Not only that, but organization creates the space for creative expression and productivity. And who doesn’t want to be more creative and productive?!
For me, organization has always been easy. I’m one of those people that finds great satisfaction in rearranging closets, pantries and drawers. There is a place for everything in our house, and even with a 2 year old, I know where everything is at almost all times! I say almost, because anyone with a 2 year old knows that finding shoes in the pots and pans or cars in the refrigerator is just par for the course!
Considering my passion for organization, I’m sure you can imagine my dismay when I found myself 2 months in to my social media journey gasping for breath as I looked around and realized I had absolutely no systems in place here! And we all know how important systems are thanks to Robert Allen & Mark Victor Hansen!
SAVE YOUR SELF TIME ENERGY MONEY
So how did I find myself wasting my valuable time, energy & in turn money? I guess because it all just happened so fast. I found the Tribe Mastermind when I wasn’t even looking, and suddenly found myself launching my blog and stepping on the gas before I even knew what car I had gotten in to! Luckily, I always know what direction I’m heading, and trust that when my intuition says to push the pedal down, I’m usually on to something great!
All I knew was that I was having fun, making great connections, forming new business relationships and overall pleased with the journey, but truth be told, the more my connections grew the more overwhelmed I became.
I knew that I was missing out on a lot of relationship building on both Twitter & Facebook, and it was clear that I had to push pause and put some serious organizational systems in place ASAP! I am by no means an expert in social media, I just hope to share some of what I’ve learned along the way to hopefully help you avoid going through the same growing pains I’ve gone through (self-inflicted as they may be!).
Here are my TOP PRIORITY organization tools for getting started in social media:
Unless you want to get sucked in to the time-space continuum of the Twittersphere, this is a must! I waited until I was following over 1000 people to do this, and now I have a huge mess to clean up. While I have the most important lists created now, I know there are a lot of people that I would love to be building a connection with that I’m sure have gotten lost in the mix.
Basically these are full-functioning, free services that link to your Twitter profile and allow you to not only create lists and groups, but to separate them in columns so you can see a stream of just those people you want to be seeing. You also have a column of people who mentioned you in a tweet or ReTweeted a post of yours….before I had this tool I am positive that I was not thanking people….not because I wasn’t appreciative, but because I had no idea they’d mentioned me! This tool is HUGE for tribe syndication and relationship building in general!
These Twitter Clients have a bunch of other fabulous features, but in keeping this post geared to my new social media friends, I’ll just leave it at that for now.
Tip #2: Create Facebook Lists!
In my opinion, Facebook will suck you in to a time warp way more so that Twitter, because this is the place where relationships really go deeper. When you have lists created, you can tune in to a specific group and really maximize your Facebook experience. I have lists for my core tribe, my extended tribe, my high school friends, college, internet marketers, network marketers, prospects, best mates, communities I’m part of, etc. You get the picture. By taking the time to organize these lists, I can go to Facebook knowing if I’m there for business or pleasure, and who specifically I’m looking to connect with. If you don’t create these lists, as you add more friends, you will not only miss out on a lot of people you want to be connecting with as your feed runs on and on, but you will undoubtedly get sidetracked by friends’ conversations when you are there for business!
With the recent changes Facebook made, you now have to click on the “Friends” link in your left sidebar, and from there you can create lists and see all the lists you’ve created. Then as you add new friends, you can just select a group for them to go in right away and you’re all set for a much smoother and more productive facebook experience!
Tip # 3: Organize your Bookmarks!
Why I didn’t do this from the beginning I’m not sure, but for the same reason you create folders for your documents, downloads, pictures and emails, it is essential to create folders for your bookmarks! Again, after bookmarking hundreds of sites over time, I’m not sure how I overlooked the “organize bookmarks” option, but somehow I did! This is a lifesaver if you have a lot of blogs you are syndicating!
Tip #4: Tweet Automation with Social Oomph!
This one is a bit more advanced, but it is the newest addition to my arsenal and I can’t go without mentioning it because it is really brilliant! I have worked pretty hard at tuning in to Twitter at intervals throughout the day so that I could connect with different people who might be on at different times. But some days I couldn’t find a spare moment to get on once let alone 5 times! And let’s not forget that to run my business and my family requires sleep! But Twitter doesn’t sleep, right? Of course not, there are people all over the world in different time zones active and engaged in relationship building on Twitter 24/7. This is where Social Oomph comes in.
After you set up your free account, you can spend 20 minutes entering in a good mix of whatever you tweet about and set them to publish at intervals throughout the day! You could do this every morning, or you could do it one day a week and set up the whole week’s worth! As I mentioned, this is a new tool to me, so all I can share is the basics, but I am really excited to spend less time expanding my connections by tweeting throughout the day on autopilot! I’m sure there is a balancing act of Social Oomph and TweetDeck that I have yet to learn, but I am thrilled to be plugged in and sharing what I can with you along the way!
So my message to anyone reading who may be new to social media, is DO NOT WAIT to set up the tools to streamline your process! And if you have been engaged in social media for a while and have been putting off organizing because the project just seems to daunting, just remember you don’t have to do it all at one time! Spend 20 minutes a day on organization and you will SAVE hours each week once you’re all set up!
I don’t know if you know this, but the average person spends an hour a day searching for things! That’s crazy to me! Whether it’s social media organization or life organization, putting systems in place will let your creativity and productivity soar!
I hope this has been helpful, particularly to my new social media friends! If it has, please Retweet to your followers! And to all my experienced social media friends, I’d love to hear in the comments if you have a favorite time saving tip to add to the mix! Thanks!
Special Note: Please read Kimberly Castleberry’s comments below. As I mentioned, I am new to all of this but wanted to pass along what I’m learning along the way. Having only used TweetDeck, I assumed HootSuite was the same. Kimberly is on the cutting edge of all things tech, so per her wisdom, I”m switching to HootSuite, which will also cover the automation of my tweets that had me so excited about Social Oomph. You can read her comments about what is valuable about each and make your decision from there! Happy Organizing!