With Social Media Comes Social Responsibility

Let me start by saying that I’m relatively new to the social media and online marketing scene, and so far I am having an absolute blast.  I am not just here to dip my toe in either.  I am here to dive in, fully immerse myself and hopefully both find and share many pearls along the way.   Social media has without a doubt created a fundamental shift in both the way we communicate and the way we do business.

But How Do We Hear Through All the Noise?

I imagine this is true for a lot of people, but the reason I’ve resisted jumping in to social media until recently is because the NOISE was just too loud for me.  It’s so easy to lure people in on the internet with unrealistic but VERY appealing promises.  The “bigger, better, faster” mentality dominating the landscape is just such so disheartening.   It’s like people have turned off their capacity for critical thinking and are just losing themselves in the matrix.

And no, I’m not even talking about the wealth without work pitch-fests, because in my opinion those are easy to spot and steer clear of.  I’m talking about all the people who seem caught up in this era of “Next Big Things” and “Pre-Launches”.

Sure you can build fast incomes off the hype and buzz of anything new, but once that fizzles down, it’s almost certain that so will the company.  What happened to the appeal of network marketing being LONG-TERM residual income?  And more than that, where is the respect for the unsuspecting newcomers to your team who believed in the vision YOU enrolled them in?

Listen Carefully for the Heartbeat

Considering my initial impression of internet marketing was that it was slimy and deceptive, I must say I’m pretty excited and inspired by all the fabulous people I’m ‘meeting’.   A couple of months ago, a friend sent me to Katie Freiling’s blog, saying that I’d be really impressed by what she was up to.  Not only was I impressed, but it really flipped a switch inside me about what was possible in terms of online communities and global impact.

From there, I stumbled upon a rockin’ community of online marketers who ARE all about authenticity, contribution, collaboration, integrity and leadership.    The group is much smaller than the noise makers out there, but the collective force is SO much more powerful.

If you listen carefully, you’ll hear it too…..ba dum, ba dum, ba dum…..it’s the heartbeat of the internet marketing world!  Not only is it getting stronger every day, but it’s allowing connections to happen online in similar fashion to how connections happen offline, which I never imagined possible.

It’s about putting relationships first, building tribes and working inside of cooperation instead of competition to change lives and make the biggest impact possible.

Taking Responsibility

I may be new on the scene, but every cell of my being is LIT UP by the emergence of this tribe concept (more on that in an upcoming blog post…stay tuned!).

I truly believe it is our responsibility to uphold what is right and good about this brilliant industry!

It is our responsibility to breathe life into the relationships we are creating here online.

It is our responsibility to make conscious choices that lead to conscious results.

It is our responsibility to choose excellence in every action we take.

Taking responsibility for how we interact and engage with our communities online is taking ownership of how we hold the bigger vision of what’s possible here.  Brian Tracy said that “Peak performance begins with you taking complete responsibility for your life and everything that happens to you.”  No, I wasn’t (am am still not) happy with a lot of the practices I see online, but by not participating and trying to ignore it, I was actually allowing it.

So here I am, believing it’s possible  to create real and lasting relationship onlines that create real and lasting results for people everywhere.

My heart and mind are absolutely blown wide open, and as I said, I’m having a blast.

Feel free to join my community (so I can find you and join yours!), leave a comment and connect with me on the various social media sites.  I look forward to both inspiring and being inspired!

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12 Responses to “With Social Media Comes Social Responsibility”

  1. With power comes responsibility. With asking others to read our commentary we have a obligation to provide clear realistic content. I definitely agree with the sentiment of too much noise! You really bring a lot of heart to a really important topic. Keep on rocking!
    .-= Kimberly Castleberry´s last blog ..How to Fix Facebook Live Feed =-.


  2. Hi Beth

    I loved your article on social noise. Would you mind if we used this on our site as a guest article?

    – Tony
    .-= Tony Darrick Baker´s last blog ..Bankrupt Yellow Pages Hold On to Print While Planning Online Profits =-.


    Beth Allen Reply:

    Hi Tony,

    I’m so glad you enjoyed this post. I’d love to share it as a guest article on your site ~ I’m new to this so not entirely sure how that works, but I’m sending you a message through facebook right now so that we can connect and chat further. I look forward to it!



  3. Right On!
    I love where you’re going with this. I think I may be about 2 months ahead of you with getting started in the online marketing thing. I’ve actually got a rough draft post that I wrote maybe a month ago and it was basically a rant about all the people that were preying on everyone asking if their company…’Was It A Scam” I mean really, who are these people and where do they come from. Maybe one day I’ll post it.

    It’s fun seeing the directions we’re going. I just wrote a post today about How to Connect With Genuine People Online. As soon as I get my blog back together I’ll be posting that. We’ve come into a very unique and very cool group of people. I am totally blown away by the authenticity of the group and especially the leaders. So I have a question for you Beth…Are you jumping up and down with excitement and anticipation?

    I look forward to enjoying the ride with you.
    .-= Don Enck´s last blog ..Social Media And Fitness Can Be Funny =-.


  4. From one Beth to another…we look kinda alike too lol. Great content…I too am new. I have been fooling around for the last 5 years trying to find my niche and it was staring me in the face. I am waiting for my blog to be set up and then I would love to share my content with you. Keep up the great stuff.

    Beth H!


    Beth Allen Reply:

    Hi Beth!

    Very exciting to hear that you’re about to launch your blog as well ~ keep me in the loop, because I’m sure we could learn from each other as we go! And isn’t it amazing how what we’re searching for is often right in front of us? Congrats on seeing it! 🙂



  5. Hey Beth! What I great post! I completely agree with you. It is so refreshing to realize that there truely are genuine people out there who are dedicated to helping people succeed on the internet! It is very exciting to think about what we can accomplish together.

    I can’t wait to read more of your posts!
    .-= Melissa Wright´s last blog ..Be the CHANGE you want to SEE =-.


  6. Hi Beth,
    what an inspiring post. such great content.
    it brought to mind how I felt when I first started online,
    I look forward to reading more of your posts.
    .-= Jean´s last blog ..


  7. Hey Beth,

    I definitely agree that social media
    takes a lot of responsibilities, especially
    when it comes to building and developing

    I look forward to read more of your
    blog posts in 2010

    Happy Holidays


  8. Wow Beth,

    I felt your passion in this post! I could feel your heartbeat and it made my heartbeat sync with yours. 🙂

    I love when you say listen carefully. I initially had a hard time understanding how relationships were going to be built online, however, once I started to get engaged in social media, I really saw how this was very possible and booming everyday.

    Thank you for this very insightful post. You are very passionate and I feel you too!
    Much love & aloha,
    Kellie 🙂
    .-= Kellie Hosaka´s last blog ..Our Deepest Fear – Marianne Williamson =-.


    bethallen Reply:

    Hi Kellie~ Thanks for this great comment. I just got back from your blog, because as I was about to comment here I saw your recent post “our deepest fear” and just smiled…..we really do seem to be in sync all the time! I just wrote my post for the week this morning ~ on fears! ~ and closed it with that quote. 🙂 Great minds think alike ~ I always feel your passion too!


  9. Hi Beth,

    Good stuff! It’s true that there are a lot of practices out there that are not effective however social media really does work. You just have to look for the right networking sites. If you do, you will be astounded by the collaboration and support of these sites. Thanks for sharing and more power!


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